Despite an earlier statement and a recent reiteration that it would eventually bring microtransactions back to Star Wars: Battlefront II, Electronic Arts now says that might not be the case after all.
In a talk yesterday at the 37th Nasdaq Investor Conference, EA CFO Blake Jorgensen called the game’s alleged pay-to-win microtransaction fiasco a “learning experience.” He also added that EA is not absolutely certain it will reintroduce such microtransactions to the game.
“Over time, we’ll address how we will want to bring the [microtransactions] either into the game or not, and what form we’ll decide to bring it into,” said Jorgensen.
Jorgensen’s Nasdaq talk yesterday would seem to be a divergence from previous EA statements. The company said in mid-November that it was heading “back to the drawing board” to re-balance the microtransactions before re-deploying them to the game. Jorgensen himself said in late November that EA was “not giving up” on microtransactions in the game.
In his Nasdaq talk, Jorgensen said Battlefront II has sold well and predicted it would continue doing so through the holiday season and into 2018. That may be so, but it hasn’t stopped EA’s stock from plummeting because of the situation’s optics.
“It’s been a great learning experience for us. We consider ourselves a learning organization,” said Jorgensen yesterday. “If we’re not learning, that means we’re failing in some way, and we’re constantly trying to watch what people do and how they play and listen to them to decide what’s the best way to build great games.”
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