New ‘PlayStation Studios’ Logo Introduced For Sony’s Next-Gen Exclusives

Sony has revealed PlayStation Studios, a new umbrella brand that all its first-part studios will fall under moving forward. And today we have our first chance look at the new splash screen we’ll see when booting future Sony exclusives on PS5

As you’ll see below, the sequence features iconic PlayStation characters and mascots, such as Horizon Zero Dawn’s Aloy, before morphing into the DS5’s button symbols and then the PlayStation logo itself.

Speaking with Gamesindustry.biz, senior vice president and head of global marketing at Sony Interactive Entertainment Eric Lempel explained:

“Over the last few years — and even the last decade — the strength of the titles coming out from our studios has been stronger than ever. We have been thinking about how we unite all of these great games under one brand, and really the purpose of that is to make the consumer understand that, when they see this brand, they’re getting ready for a robust, innovative, deep experience that they’ve come to expect from games coming from PlayStation. So we came up with PlayStation Studios.

You’ve seen the animated asset that will exist primarily during the beginning of our titles, but the brand will exist in a lot of different places. There are different, shorter animations that will exist in trailers… It will exist in advertising. It will be in any other creative assets, such as the game packaging and the game discs themselves.”

Gbiz’s article has a ton of other information from its discussion with Lempel, which we encourage you to check out.