During Activision Blizzard’s financial conference call for investors and analysts, the publisher’s executives talked about new IP and remasters of older properties.
First of all, Chief Operating Officer Coddy Johnson explained that while the company is leaning into its strong existing IP, they have “New IP projects” across each of its business (which include Activision, Blizzard, and King). That being said they have a high bar for new ideas so not all of them make it through.
That high bar also means that it takes time for the games to be launched and that the publisher doesn’t talk about them too early. Jhonson also explained that given Activision’s track record, they feel pretty confident about their ability to execute on them over the future.
Activision Publishing President Rob Kostich talked about remasters and mentioned that this kind of initiative has brought great results over the last couple of years, with Crash Bandicoot N. Sane Trilogy selling over ten million copies. Another important element is that those remasters reaffirmed the enduring nature of the franchise.
About remasters specifically, he encouraged to stay tuned for some future announcements, and even mentioned the possibility of new content based on those IP beyond pure remasters.
“When you look at our IP library, we think there’s a lot of IP there that the fans are going to want to experience again, so on that I say “stay tuned for some future announcements” but beyond just pure remasters, there are also a lot of opportunities now to innovateand think about new content for these IP. So as we think about it, there’s a lot of growth opportunities within our businesses over time in Activision based on our library of IP.”
If you want to read more about the company’s financial performance for the previous quarter disclosed earlier today, you can check out our dedicated article.
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